Company - Premier Data

Data Powering Grassroots Football

Founded in Melbourne in 2017, Premier Data has become a trusted leader in sports performance intelligence. What started with Aussie Rules has evolved into a scalable, multi-sport platform helping clubs and leagues make smarter, data-driven decisions.

We deliver elite-level match statistics, integrated video, and performance insights, turning every moment of the game into clear, actionable outcomes for coaches, players, and clubs.

Beyond performance, we amplify community sport. Through League Apps, and content, we bring competitions to life, delivering scores, stats, highlights, and media directly to fans while unlocking new commercial opportunities for leagues and clubs. With Aussie Rules as our foundation, we are expanding into football (soccer), netball, and rugby — applying our proven model across multiple sports.

We believe every club, regardless of size or budget, deserves access to elite-level insights and exposure. That’s why we continue to innovate — making high-performance analysis and digital reach more accessible, more scalable, and more impactful for the next generation of athletes, coaches, and communities.

Our Vision

To be the global leader in sports analytics, empowering community and semi-professional teams, coaches, and athletes with cutting-edge data insights to enhance performance, strategy, and competitive advantage — while amplifying community spirit through data, content, and technology that drives visibility, engagement, and growth.

Our Mission

Our mission is to capture every moment of the game, transform it into meaningful insights, and deliver data and content solutions that drive performance, engagement, and commercial growth in non-community and semi-professional sport.

Our Purpose

Our purpose is to elevate community sport by unlocking the power of data, video, and technology — enabling better decisions, greater visibility, and stronger outcomes for every participant.

The Numbers

14 K+

Games Goded

800 +

Teams

80 M+

Digital Views

PARTNERS

ASTN Gold Partner

Premier Data is a proud member of the Australian Sports Technology Network (ASTN). We are excited to be working with ASTN to develop the landscape of statistics and analytics across community football.

GSIC Member

Premier Data is a proud member of the Global Sports Innovation Center (GSIC). We’re excited to work alongside GSIC and its international network in helping drive innovation, digital transformation, and data-driven decision making across community football and the broader sporting ecosystem.

The Local by Premier Data

Hosted by Daniel Harford, The Local shines a spotlight on the people, clubs, and communities that drive grassroots Australian Rules Football. From suburban grounds to community hubs, each episode delivers authentic stories, local legends, and behind-the-scenes insights from the heart of local footy.